diff --git a/app/(auth)/register/page.tsx b/app/(auth)/register/page.tsx
index 84930c1..6a296ab 100644
--- a/app/(auth)/register/page.tsx
+++ b/app/(auth)/register/page.tsx
@@ -1,6 +1,6 @@
 import { after } from 'next/server';
 import { readPageVisitor, recordVisitorEvent } from '@/lib/analytics/visitor';
-import { isInviteCodeRequired } from '@/lib/feature-flags';
+import { isInviteCodeRequired, isStripeFeatureEnabled } from '@/lib/feature-flags';
 import { getInvitationPreviewByToken } from '@/lib/invitations';
 import { isInvitationPreviewAllowed } from '@/lib/invitation-preview-limit';
 import RegisterPageClient from './register-page-client';
@@ -40,6 +40,7 @@ export default async function RegisterPage({ searchParams }: RegisterPageProps)
   return (
     <RegisterPageClient
       requireInviteCode={isInviteCodeRequired()}
+      trialOnSignup={isStripeFeatureEnabled()}
       googleEnabled={googleEnabled}
       githubEnabled={githubEnabled}
       invitation={invitation}
diff --git a/app/(auth)/register/register-page-client.tsx b/app/(auth)/register/register-page-client.tsx
index 7c9a2f4..b2323f1 100644
--- a/app/(auth)/register/register-page-client.tsx
+++ b/app/(auth)/register/register-page-client.tsx
@@ -21,6 +21,11 @@ export interface RegisterInvitation {
 
 interface RegisterPageClientProps {
   requireInviteCode: boolean;
+  /**
+   * Billing is on, so this account starts a free trial. False on a self-hosted
+   * instance, where there is nothing to trial and the promise would be a lie.
+   */
+  trialOnSignup?: boolean;
   googleEnabled: boolean;
   githubEnabled: boolean;
   invitation?: RegisterInvitation | null;
@@ -30,6 +35,7 @@ interface RegisterPageClientProps {
 
 export default function RegisterPageClient({
   requireInviteCode,
+  trialOnSignup = false,
   googleEnabled,
   githubEnabled,
   invitation = null,
@@ -156,6 +162,15 @@ export default function RegisterPageClient({
               Create Account
             </CardTitle>
             <CardDescription>Join OpenFrame to collaborate on video projects</CardDescription>
+            {/* The landing page CTA promises a trial and no card. Say it again here,
+                where the promise is actually kept, rather than making people take the
+                previous page's word for it. Invitees are joining someone else's
+                workspace, so the trial is not what brought them. */}
+            {trialOnSignup && !isInvitationFlow && (
+              <CardDescription>
+                Your 7-day free trial starts as soon as you create the account. No credit card.
+              </CardDescription>
+            )}
           </CardHeader>
           <CardContent>
             {/* OAuth Buttons */}
diff --git a/components/LandingPage.tsx b/components/LandingPage.tsx
index a99c3ef..63c7146 100644
--- a/components/LandingPage.tsx
+++ b/components/LandingPage.tsx
@@ -90,6 +90,10 @@ export function LandingPage({ isLoggedIn }: LandingPageProps) {
   const rootRef = useRef<HTMLDivElement | null>(null);
   const navbarRef = useRef<HTMLElement | null>(null);
   const hostedCtaHref = isLoggedIn ? '/dashboard' : '/register';
+  // Same button, two audiences. Once you are signed in it goes to the dashboard,
+  // and offering a trial to someone who is already using the product reads as a
+  // mistake rather than as an offer.
+  const hostedCtaLabel = isLoggedIn ? 'Open dashboard' : 'Start 7-day free trial, no card required';
 
   useEffect(() => {
     const cleanupHandlers: Array<() => void> = [];
@@ -263,7 +267,7 @@ export function LandingPage({ isLoggedIn }: LandingPageProps) {
                 href={hostedCtaHref}
                 className="group relative isolate inline-flex h-12 min-w-max items-center justify-center overflow-hidden border border-primary bg-primary px-10 text-sm font-medium whitespace-nowrap text-primary-foreground transition-transform duration-300 hover:scale-[1.02]"
               >
-                Start 7-day free trial, no card required
+                {hostedCtaLabel}
                 <MoveRight className="ml-2 h-4 w-4 transition-transform group-hover:translate-x-1" />
               </CtaLink>
 
@@ -722,7 +726,7 @@ export function LandingPage({ isLoggedIn }: LandingPageProps) {
                   href={hostedCtaHref}
                   className="mt-auto group relative isolate inline-flex h-12 w-full items-center justify-center overflow-hidden bg-[#06b6d4] font-medium text-black transition-colors hover:bg-[#06b6d4]/90 text-sm"
                 >
-                  Start free trial
+                  {isLoggedIn ? 'Open dashboard' : 'Start free trial'}
                 </CtaLink>
               </div>
 
@@ -906,7 +910,7 @@ export function LandingPage({ isLoggedIn }: LandingPageProps) {
               href={hostedCtaHref}
               className="group relative isolate inline-flex h-12 min-w-max items-center justify-center overflow-hidden border border-primary bg-primary px-10 text-sm font-medium whitespace-nowrap text-primary-foreground transition-transform duration-300 hover:scale-[1.02] md:min-w-[240px]"
             >
-              Start 7-day free trial, no card required
+              {hostedCtaLabel}
             </CtaLink>
           </div>
         </section>
diff --git a/components/marketing/comparison-page.tsx b/components/marketing/comparison-page.tsx
index c97ab47..d6e2705 100644
--- a/components/marketing/comparison-page.tsx
+++ b/components/marketing/comparison-page.tsx
@@ -17,6 +17,7 @@ interface ComparisonPageProps {
 
 export function ComparisonPage({ page, isLoggedIn }: ComparisonPageProps) {
   const hostedCtaHref = isLoggedIn ? '/dashboard' : '/register';
+  const hostedCtaLabel = isLoggedIn ? 'Open dashboard' : 'Start 7-day free trial, no card required';
   const competitorName = getCompetitorName(page) ?? 'Alternatives';
   const relatedSlugs = page.relatedSlugs.filter((slug) => slug in comparisonPageMap);
 
@@ -46,7 +47,7 @@ export function ComparisonPage({ page, isLoggedIn }: ComparisonPageProps) {
                   href={hostedCtaHref}
                   className="group relative isolate inline-flex h-12 items-center justify-center overflow-hidden border border-primary bg-primary px-8 text-sm font-medium text-primary-foreground transition-transform duration-300 hover:scale-[1.02]"
                 >
-                  Start 7-day free trial, no card required
+                  {hostedCtaLabel}
                   <MoveRight className="ml-2 h-4 w-4 transition-transform group-hover:translate-x-1" />
                 </CtaLink>
                 <a
@@ -205,7 +206,7 @@ export function ComparisonPage({ page, isLoggedIn }: ComparisonPageProps) {
                 href={hostedCtaHref}
                 className="inline-flex h-12 items-center justify-center border border-primary bg-primary px-8 text-sm font-medium text-primary-foreground"
               >
-                Start 7-day free trial, no card required
+                {hostedCtaLabel}
               </CtaLink>
               <a
                 href={seoConfig.githubUrl}
diff --git a/components/marketing/cta-link.tsx b/components/marketing/cta-link.tsx
index bf487a4..b8b64bb 100644
--- a/components/marketing/cta-link.tsx
+++ b/components/marketing/cta-link.tsx
@@ -12,10 +12,9 @@ interface CtaLinkProps {
 /**
  * A marketing call to action that reports the click.
  *
- * Only the signup CTA counts. The same button reads "Start free trial" and
- * points at `/dashboard` once you are signed in, and an existing customer
- * clicking through to their own dashboard is not a step in the acquisition
- * funnel.
+ * Only the signup CTA counts. The same button points at `/dashboard` once you
+ * are signed in, and an existing customer clicking through to their own
+ * dashboard is not a step in the acquisition funnel.
  */
 export function CtaLink({ href, className, children }: CtaLinkProps) {
   return (
diff --git a/lib/marketing/comparison-sources.ts b/lib/marketing/comparison-sources.ts
index bab4a65..bc22a11 100644
--- a/lib/marketing/comparison-sources.ts
+++ b/lib/marketing/comparison-sources.ts
@@ -552,7 +552,7 @@ export const competitorProfiles: Record<string, CompetitorProfile> = {
 export const openFrameProfile = {
   name: 'OpenFrame',
   tagline: 'Fair-source video review and approval with hosted and self-hosted options.',
-  pricingSummary: 'Self-hosted free · Hosted $10/mo after 7-day trial',
+  pricingSummary: 'Self-hosted free · Hosted $10/mo after a 7-day no-card trial',
   trial: '7-day free trial on hosted plan',
   strengths: [
     'Timestamped text, voice, image, and drawn annotations',