Add SEO comparison landing pages and footer compare links.

Introduces dynamic marketing comparison routes, competitor data, and Compare sections on the homepage and marketing footer.
2026-09-11 09:36:08 +00:00 · 2026-06-14 16:36:26 +02:00
parent d301f3d808
commit 51257e004f
14 changed files with 2248 additions and 25 deletions
@@ -0,0 +1,106 @@
+import type { Metadata } from 'next';
+import { seoConfig } from '@/lib/seo';
+
+export function buildComparisonMetadata({
+  title,
+  description,
+  path,
+  keywords = [],
+}: {
+  title: string;
+  description: string;
+  path: string;
+  keywords?: string[];
+}): Metadata {
+  const canonicalPath = path.startsWith('/') ? path : `/${path}`;
+  const pageTitle = title;
+  const ogTitle = `${pageTitle} | ${seoConfig.name}`;
+
+  return {
+    title: pageTitle,
+    description,
+    keywords: [...seoConfig.keywords, ...keywords],
+    alternates: {
+      canonical: canonicalPath,
+    },
+    openGraph: {
+      title: ogTitle,
+      description,
+      url: `${seoConfig.url}${canonicalPath}`,
+      images: [
+        {
+          url: seoConfig.ogImage,
+          width: 1888,
+          height: 1048,
+          alt: `${pageTitle} | ${seoConfig.name}`,
+        },
+      ],
+    },
+    twitter: {
+      card: 'summary_large_image',
+      title: ogTitle,
+      description,
+      images: [seoConfig.ogImage],
+    },
+  };
+}
+
+export function buildComparisonJsonLd({
+  title,
+  description,
+  path,
+  faq,
+}: {
+  title: string;
+  description: string;
+  path: string;
+  faq: Array<{ question: string; answer: string }>;
+}) {
+  const url = `${seoConfig.url}${path.startsWith('/') ? path : `/${path}`}`;
+
+  const structuredData: Array<Record<string, unknown>> = [
+    {
+      '@context': 'https://schema.org',
+      '@type': 'WebPage',
+      name: title,
+      description,
+      url,
+      isPartOf: {
+        '@type': 'WebSite',
+        name: seoConfig.name,
+        url: seoConfig.url,
+      },
+    },
+    {
+      '@context': 'https://schema.org',
+      '@type': 'SoftwareApplication',
+      name: seoConfig.name,
+      applicationCategory: 'MultimediaApplication',
+      operatingSystem: 'Web',
+      offers: {
+        '@type': 'Offer',
+        price: '10',
+        priceCurrency: 'USD',
+        description: '7-day free trial, then $10/month hosted plan. Self-hosted option is free.',
+      },
+      url: seoConfig.url,
+    },
+  ];
+
+  if (faq.length > 0) {
+    structuredData.push({
+      '@context': 'https://schema.org',
+      '@type': 'FAQPage',
+      mainEntity: faq.map((item) => ({
+        '@type': 'Question',
+        name: item.question,
+        acceptedAnswer: {
+          '@type': 'Answer',
+          text: item.answer,
+        },
+      })),
+    });
+  }
+
+  return structuredData;
+}