Three places still carried the old promise. The register form, which is where
the CTA lands and where the trial is granted, said nothing about it at all, so
the landing page's claim had to be taken on faith across a page load. The
comparison profile summary still described the trial without mentioning the
card. And the CtaLink comment quoted a button label that no longer exists.
The hero and closing CTAs now read 'Open dashboard' for a signed-in visitor.
That button already pointed at /dashboard for them, and offering a free trial
to someone who is mid-subscription reads as a bug. The pricing card keeps the
short label because it sits directly under 'No credit card' and the card
narrows to about 230px at the md breakpoint, where the long label would wrap
out of a fixed-height button.
The trial now starts inside the product, at email verification, and Stripe
grants none at all: checkout creates a subscription that bills immediately.
Verifying an address is what buys the seven days, which is also the cheapest
abuse control there is.
An unexpired trial is treated as an entitlement the account already holds, so a
Stripe sync can add access but never retracts a trial that has not run out. That
matters most for the abandoned checkout: the resulting incomplete subscription
carries no trial_end, and writing it through would have erased the days the
account still had and locked it out.
Unpaid accounts are bounded by what they can cost us rather than by what they
can do: one workspace, one project, 3 GiB of direct uploads. YouTube imports,
share links, guests, comments and approvals stay unlimited, because those are
the parts worth trying and they cost nothing. isPaidTier() is the new seam;
hasBillingAccess() answers a different question now that access no longer
implies a card.
Signup CTAs, the pricing card, the comparison pages, the terms and the refund
policy all said the trial converts to a paid plan by itself. It no longer does,
so they say what happens instead. Settings and a banner name both dates that
matter: when the trial ends, and the fifteen days after that during which
nothing is deleted.
/admin/growth compares the two funnels on signup to paid within a fixed 30 day
window, not trial to paid. Dropping the card requirement multiplies trials, so
the old ratio can fall while more people actually pay, and reading it that way
would retire the change for the wrong reason.
Stripe flagged the account under Visa 1.5.1.2 and Mastercard 5.5/5.6:
the location stated on the site has to match the Stripe account. The
legal pages only said "Wyoming, United States" and the footer said
nothing at all. Both now carry the same address Stripe has on file.
Adds first-party acquisition attribution and a sixteen-event funnel, written to
this deployment's own database and read back on /admin/growth. Nothing is sent
anywhere else, and the whole subsystem is off unless OPENFRAME_ENABLE_ANALYTICS
is set, so a self-hosted instance carries the tables empty and pays nothing.
The proxy gives a visitor an anonymous id and stores what brought them in two
first-party cookies; signup copies that onto the account and claims the events
the visitor produced before they had one, which is what joins the two halves of
the funnel. Recording happens where each step actually happens rather than in
the browser: an ad blocker cannot undercount landing views, and blocking rates
differ by channel, so an undercounted denominator would have made GitHub traffic
look like it converts better than it does.
Every event carries a dedupe key on a UNIQUE column, so "recorded exactly once"
is a property of the schema rather than of fifteen call sites. Subscription
events are derived by comparing the row being overwritten with the row being
written inside the existing Stripe sync, which makes them order-independent and
replay-safe.
The scoreboard reports step-to-step conversion with the denominator beside it,
and splits by source over a rolling 28-day window rather than a week: at this
volume a weekly per-source cell holds single digits, and a percentage computed
from three visits reads exactly as confidently as one computed from three
hundred.
"How did you hear about us?" is asked on the first onboarding screen, not on the
registration form. The number being measured is the signup conversion rate, and
a question added to that form would move it.
- Replace unsubstantiated hero claim with client sign-off messaging
- Rename Open Source (Self-hosted) to Fair Source (Self-hosted) with FSL
explanation (source visible, self-hostable, Apache 2.0 after two years)
- Put Hosted Cloud first in pricing with Recommended badge and trial note
- Move self-hosting hero link to GitHub, out of primary CTA path
- Add FAQ entries for FSL licensing and 7-day free trial
- Align license language across landing, README, terms, SEO, comparisons
- Fix contact email to [email protected] everywhere (mailto links,
notification sender fallbacks) and SEO fallback domain
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